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Email Benchmarks for Building Product Marketers
Measure your email marketing performance with these tips. With so much data available, email is one of the most measurable tactics in a building product marketer’s arsenal…but how do you know where...
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Increased Potential of the Green Building Products Market
The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target....
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Are 20% of Building Product Customers Getting Left Behind?
Image Source: Monrovia Weekly A recent Pew Study shows 1 in 5 adults don’t use the Internet. 20% of U.S. adults think the Internet isn’t relevant for them, the majority of whom are retirees. For anyone...
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The Shift in Technology Spending for Building Product Marketers
Dollars are being spent by the CMO, instead of the CIO – why? Every day we are faced with more technology in marketing. Websites, text messaging, mobile apps, phone tracking, analytics dashboards,...
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Where does Innovation come from for Building Product Industry Marketers?
Linked from InnovationPOV.com How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have...
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Which Presentation Tool is Right for You?
A Building Product Marketers’ Guide to PowerPoint, Keynote, and Prezi [This is the first in a series of posts by guest-blogger Matt Hillman, ER Marketing's creative director.] In the nonstop effort to...
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3 Keys for Using Social Media to Generate Leads in the Building Industry
We’ve all seen the sales funnel and its many iterations (image linked from Blitz USA) Use Social Media to Fill the Sales Funnel At last week’s Business Marketing Association International GROW!...
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What “The Ultimate Question 2.0″ Means for Building Product Marketers
Image linked from jephmaystruck.com – click to buy this book on Amazon.com What a Net Promoter Score is and how it could be useful for you I had the opportunity to attend the 2012 International...
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Why We Need to Focus on Purpose in Building Products Marketing
Image linked from worksmartmompreneurs.com Asking Your Company ‘Why Do We do This?’ Recently we heard Eduardo Conrado, the SVP and CMO of Motorola Solutions, talk about the process their company went...
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The Baby Boomer Opportunity: What Building Product Marketers Can Do
NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to...
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Mobile App Development Process: Part One
Launching a mobile application is becoming easier with the development of online tools. This is an overview of things to consider when launching a mobile app. Goals and Research: Before you start...
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Fellow B2B Marketers, We Have a Problem…
…And It’s Called ROI. SalesStaff put out a great article highlighting a recent report that surveyed more than 600 United States digital marketers in both the B2B and B2C space. If you haven’t already,...
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Start Marketing Today for Tomorrow’s B2B Buyers
(Because They’re Today’s B2B Buyers) If you think the day when Millennials (born 1980-1993) begin making B2B purchasing decisions is far off, I have news for you: it’s already here. Not only are they...
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Renovation ROI = Marketing ROI
The top home renovation values for marketers to capitalize on in 2015. As building products marketers, it’s easy to get swept up in the features and benefits—or even just the aesthetics—of a new...
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The Times, They Are A-Changin’
Keep Your Eyes on Generational Shifts in Key Decision Makers I was recently asked to offer some insights for “2016 Trends in B-to-B Marketing,” an article in Marketing Daily. As you might expect from...
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10 Trade Show Tips That Speak for Themselves
Be in the Know Before the Show When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there....
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7 Tips for Effectively Communicating Marketing Results
How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a...
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Don’t Let Words Overpower the Message
Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by...
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Learn Something New from These B2B Marketing Accounts
Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a...
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SMX West Recap
Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the...
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